Friday, August 5, 2016

Spring Break Activities for Moms and Daughters

Most tourists enjoy the many amusement parks that Southern California has to offer, but for Orange County residents those places scream crowds, traffic and spending lots of money. I looked around and got advice from my own three girls on the fun things to do in Orange County during spring break. Since my kids range from preschoolers to teens, my spring break ideas are suitable for girls of all ages. If you are looking for fun mother/daughter activities to enjoy with your dear daughters then you have come to the right place. Each year my girls have enjoyed every one of these activities.

1. Attend a play or musical

“There is nothing like playing dress up with your best friend.” -Unknown

At least once a year we see a musical. This is a great idea for a mother daughter day because, trust me ladies, your husband only goes to appease you. Dressing up in fancy clothing and getting to wear make up is appealing to my daughters. The upcoming musical that we are looking forward to, this spring, is A Time to Stand put on by the Musical Theatre Village in Irvine. It runs from April 8 through May 1, 2011 .
For information on show times and to purchase tickets go to

2. Decorate pre-made cupcakes

“Sugar and spice and every thing nice; that’s what little girls are made of” – Unknown
What girl would refuse sweets? If you or your daughters enjoy cupcakes then head over to SweetSpot Bakers Workshop. They have a vast array of fresh cupcakes to choose from and the fun part is you get to decorate them yourself. Not only do you get to choose your cupcake but you also get to choose from a wide variety frostings and toppings. Personally I don’t care for cupcakes because they always seem to be dry and covered in too much frosting but when we go to Sweetspot I get to decide how much frosting I put on and their cupcakes are always moist. You can check them out on the web at

They are located in Irvine near the Musical Theatre Village. You and your daughters can combine two activities and have a whole day of fun.

3. Manicure/Pedicure

Go to the theatre in style. This classic mother/daughter activity is sure to captivate your girls. I never get around to getting my nails done. Between school with the kids, laundry, running errands and a host of other chores a mother has to complete, I do not find time to get my nails done. Any nail salon accepts walk-ins. I usually go to Happy Nails in the city of Orange. My oldest loves getting acrylics and my youngest always chooses pink. They offer fast service when they see me walk in with a two year old and their services are at reasonable prices. Manicure: approximately $25 Pedicure: approximately $30
For locations go to

Instead of battling the crowds at Disneyland or letting the kids zone out in front of the television, enjoy these entertaining activities with your daughters. For younger girls make it special by telling them you are going on a mother/daughter date. My teens feel strange calling it a date with their mom, so I just tell them we are having some cool hang out time. You can spread these activates throughout the whole week of Spring Break or plan them all for a full day of fun. Either way you will get some quality, fun time with your daughters.

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2011 Summer Concerts in the Raleigh-Durham Area of North Carolina

Concerts are always a fun event the family can attend together. Over 50 singers and bands are lined up to perform in the Triangle area this summer. Here are a few of the concerts the family will not want to miss.

Tim McGraw and The Band Perry

On Friday, July 8, 2011 Tim McGraw and The Band Perry will grace the stage at the Time Warner Music Pavilion at Walnut Creek. This is an outdoor amphitheater, so be sure to bring a lawn chair and blanket. There are plenty of places to buy food: coolers and outside food are not permitted past the gate. If you plan to tailgate before the concert, arrive a couple of hours before the concert. The show starts at 7:00 pm. Don’t miss the opportunity for you and your family to see award-winning country singer Tim McGraw, and The Band Perry live.

Journey, Foreigner, and Night Ranger

Saturday, August 20, 2011 at 7:00 pm, Journey along with guests Foreigner, and Night Ranger are set to perform at the Timer Warner Music Pavilion at Walnut Creek. All three performance groups are well known for their rock hits. This is a family friendly outdoor concert, and tickets can be purchased at TicketMaster.

Kenny Chesney

Throw on your cowboy hats for this country singer’s summer concert. Hit singer Kenny Chesney will perform at the Time Warner Music Pavilion at Walnut Creek this summer. Mark your calendars for August 5, 2011. The concert starts at 7:00 pm. Remember, the Time Warner Music Pavilion at Walnut Creek is an outdoor amphitheater so dress accordingly and don’t forget your lawn chairs.

Family Fun Concert

Bookmarked! 2011 is hosting a family fun concert on Sunday, May 15 from 2-5 pm at Fred Fletcher Park in Raleigh. Mommie and other family friendly music groups will perform. Ira David Wood III from Theatre in the Park and Betsy from PBS Kids’ Betsy’s Kindergarten Adventures will also make an appearance. The Family Fun Concert is a free event, but donations are always appreciated. Bring a lawn chair, snacks, and blanket because it’s an outdoor event.

Music on Main Summer Concert Series

Music on Main is a concert series held every Saturday from April 23rd to May 21st at The Streets of Southpoint, a two-story mall in Durham. After a long day of shopping, the family can join the crowd from 6-8:45 pm for light jazz, adult contemporary, and beach music performances. North Tower, Coconut Groove Band, Legends of Beach, The Dues, and Risse are the groups set to perform.


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2011 Ram Laramie Longhorn Review

I have owned many trucks, GMC, Ford, Toyota, Chevrolet, Honda, and Nissan. Many of those trucks I used personally, and a few I use for a private moving company I own. My friend also owns, and has owned many many trucks. One of the current trucks he owns is a 2011 Ram Laramie Longhorn 3500 (around $48,000).

Now since both of us have a lot of experience with the truck market, we know what a good truck is, and that truck is a lean, mean, trucking machine.

The interior of the truck is designed to make you feel like you are a cowboy in the wild west. The seats are extremely comfortable and has the most interior space of any truck I’ve been in. There are many storage features, such an under-seat container and the Ram Box. The Ram Box is a compartment on the sides of the bed of the truck. Overall its a very luxurious truck.

The 6.7L Cummins Turbo-diesel is a powerhouse that cannot be stopped by almost any load. The friend who owns this truck has a horse farm, and whenever he needs to bring around his horses in his big 53′ trailer, and the truck rarely slows down.

Both him and I agreed that this 2011 Ram Laramie Longhorn is the best truck we have ever been in, and the best truck we will ever be in.

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2011 SAG Awards: 'The King's Speech', Colin Firth, Natalie Portman, Betty White Get the Actor (Full List of WInners)

Sunday night on the TNT network saw another award show, The 2011 SAG Awards, of the season honoring the actors. The directors, producers, and writers have their own guild awards. It was time for the actors to honor their peers and give thanks to their union. Most of the winners were either repeats from the television categories or standard winners from the Emmys and Golden Globes. For films it was a repeat of the Golden Globes, minus Annette Bening and her film. However, one great big surprise win of the night came from a beloved veteran television actor who made history with hosting “Saturday Night Live” and having the year of her life in 2010.

The awards presentation started off with actors randomly chosen to tell their brief story on why they became an actor. Rico Rodriguez, the cute boy from the TV series “Modern Family” did a superb job articulating his tale to rousing applause. His show “Modern Family” was another surprise win in television for Outstanding Performance by an Ensemble in a Comedy Series. The other wonderful win came to Betty White from “Hot in Cleveland” beating out a number of big names such as Jane Lynch from “Glee”, Edie Falco from “Nurse Jackie” and Tina Fey from “30 Rock.” This was her first SAG Award of her career for Outstanding Performance by a Female Actor in a Comedy Series.

For films it was not too surprising with all of its winners. Natalie Portman won Outstanding Performance by a Female Actor in a Leading Role. Colin Firth won for Male Actor in a Leading Role. The Outstanding Performance by a Cast in a Motion Picture went to “The King’s Speech.” “The Fighter’s” actors Melissa Leo and Christian Bale won in the supporting categories. Ernest Borgnine was honored with a Life Achievement Award. Current SAG President, Ken Howard, made an announcement that got me excited throughout the night. He stated the sister union, American Federation of Television and Radio Artists (AFTRA) are finally going to merge with SAG. I’ll believe it when I see that, because they’ve been saying that for decades. I’m a member of AFTRA (honorary status right now). This was one way to get into SAG if the two unions merged. They never did until now, maybe. I’ll take it coming from the SAG President on live television.

Finally, when some of the actors from “The Social Network” were up onstage to present clips of their film the microphone wasn’t working for Justin Timberlake. When it became his turn to speak Justin caustically said “yeah thanks guys for finally fixing my mike.” Like as if people are to jump when the great (I don’t think so) Justin Timberlake walks into a room or stage. He was the only diva-esque actor from the whole awards presentation. Everyone else was thrilled to be there supporting their union, each of their fellow actors and happy to be working as an actor. Take that Timberlake. Here is a full list of all the winners and the nominees, including the ones not televised for stunt actors.


Outstanding Performance by a Male Actor in a Leading Role

Colin Firth – The King’s Speech

* Jeff Bridges – True Grit
* Robert Duvall – Get Low
* Jesse Eisenberg – The Social Network
* James Franco – 127 Hours

Outstanding Performance by a Female Actor in a Leading Role

Natalie Portman – Black Swan

* Annette Bening – The Kids Are All Right
* Nicole Kidman – Rabbit Hole
* Jennifer Lawrence – Winter’s Bone
* Hilary Swank – Conviction

Outstanding Performance by a Male Actor in a Supporting Role

Christian Bale – The Fighter

* John Hawkes – Winter’s Bone
* Jeremy Renner – The Town
* Mark Ruffalo – The Kids Are All Right
* Geoffrey Rush – The King’s Speech

Outstanding Performance by a Female Actor in a Supporting Role

Melissa Leo – The Fighter

* Amy Adams – The Fighter
* Helena Bonham Carter – The King’s Speech
* Mila Kunis – Black Swan
* Hailee Steinfeld – True Grit

Outstanding Performance by a Cast in a Motion Picture

The King’s Speech
Anthony Andrews, Claire Bloom, Helena Bonham Carter, Jennifer Ehle, Colin Firth, Michael Gambon, Derek Jacobi, Guy Pearce, Geoffrey Rush and Timothy Spall

* Black Swan
Vincent Cassel, Barbara Hershey, Mila Kunis, Natalie Portman, and Winona Ryder

* The Fighter
Amy Adams, Christian Bale, Melissa Leo, Jack McGee, and Mark Wahlberg

* The Kids Are All Right
Annette Bening, Josh Hutcherson, Julianne Moore, Mark Ruffalo and Mia Wasikowska

* The Social Network
Jesse Eisenberg, Andrew Garfield, Armie Hammer, Rooney Mara, Max Minghella, Brenda Song, and Justin Timberlake

Outstanding Performance by a Stunt Ensemble in a Motion Picture (not televised)


* Green Zone
* Robin Hood


Outstanding Performance by a Male Actor in a Television Movie or Miniseries

Al Pacino – You Don’t Know Jack

* John Goodman – You Don’t Know Jack
* Dennis Quaid – The Special Relationship
* Édgar Ramírez – Carlos
* Patrick Stewart – Macbeth

Outstanding Performance by a Female Actor in a Television Movie or Miniseries

Claire Danes – Temple Grandin

* Catherine O’Hara – Temple Grandin
* Julia Ormond – Temple Grandin
* Winona Ryder – When Love Is Not Enough: The Lois Wilson Story
* Susan Sarandon – You Don’t Know Jack

Outstanding Performance by a Male Actor in a Drama Series

Steve Buscemi – Boardwalk Empire

* Bryan Cranston – Breaking Bad
* Michael C. Hall – Dexter
* Jon Hamm – Mad Men
* Hugh Laurie – House

Outstanding Performance by a Female Actor in a Drama Series

Julianna Margulies – The Good Wife

* Glenn Close – Damages
* Mariska Hargitay – Law & Order: Special Victims Unit
* Elisabeth Moss – Mad Men
* Kyra Sedgwick – The Closer

Outstanding Performance by a Male Actor in a Comedy Series

Alec Baldwin – 30 Rock

* Ty Burrell – Modern Family
* Steve Carell – The Office
* Chris Colfer – Glee
* Ed O’Neill – Modern Family

Outstanding Performance by a Female Actor in a Comedy Series

Betty White – Hot in Cleveland

* Edie Falco – Nurse Jackie
* Tina Fey – 30 Rock
* Jane Lynch – Glee
* Sofia Vergara – Modern Family

Outstanding Performance by an Ensemble in a Drama Series

Boardwalk Empire
Steve Buscemi, Michael Pitt, Kelly MacDonald, Michael Shannon, Shea Whigham, Aleksa Palladino, Michael Stuhlbarg, Stephen Graham, Vincent Piazza, Paz de la Huerta, Michael Kenneth Williams, Gretchen Mol, Paul Sparks, Anthony Laciura, and Dabney Coleman

* The Closer
Kyra Sedgwick, J.K. Simmons, Corey Reynolds, Robert Gossett, G.W. Bailey, Tony Denison, Michael Paul Chan, Raymond Cruz and Jon Tenney

* Dexter
Michael C. Hall, Julie Benz, Jennifer Carpenter, C.S. Lee, Lauren Velez, David Zayas and James Remar

* The Good Wife
Julianna Margulies, Josh Charles, Archie Panjabi, Matt Czuchry, Christine Baranski, Chris Noth, Graham Phillips and Alan Cumming

* Mad Men
Jon Hamm, Elisabeth Moss, Vincent Kartheiser, January Jones, Christina Hendricks, Jared Harris, Aaron Staton, Rich Sommer, Kiernan Shipka, with Robert Morse and John Slattery

Outstanding Performance by an Ensemble in a Comedy Series

Modern Family
Ed O’Neill, Sofia Vergara, Julie Bowen, Ty Burrell, Jesse Tyler Ferguson, Eric Stonestreet, Sarah Hyland, Rico Rodriguez, Ariel Winter and Nolan Gould

* 30 Rock
Tina Fey, Tracy Morgan, Jane Krakowski, Jack McBrayer, Scott Adsit, Judah Friedlander and Alec Baldwin

* Glee
Max Adler, Dianna Agron, Chris Colfer, Jane Lynch, Jayma Mays, Kevin McHale, Lea Michele, Cory Monteith, Heather Morris, Matthew Morrison, Mike O’Malley, Chord Overstreet, Amber Riley, Naya Rivera, Mark Salling, Harry Shum, Jr., Iqbal Theba, and Jenna Ushkowitz

* Hot in Cleveland
Valerie Bertinelli, Jane Leeves, Wendie Malick and Betty White

* The Office
Leslie David Baker, Brian Baumgartner, Creed Bratton, Steve Carell, Jenna Fischer, Kate Flannery, Ed Helms, Mindy Kaling, Ellie Kemper, Angela Kinsey, John Krasinski, Paul Lieberstein, B.J. Novak, Oscar Nuñez, Craig Robinson, Phyllis Smith, Rainn Wilson and Zach Woods

Outstanding Performance by a Stunt Ensemble in a Television Series (not televised)

True Blood

* Burn Notice
* Dexter
* Southland

Screen Actors Guild 47th Annual Life Achievement Award

Ernest Borgnine


17th Annual Screen Actors Guild Awards, TNT

Screen Actors Guild Awards, SAG

Screen Actors Guild, Wikipedia

Tags:2011 SAG Awards: ‘The King’s Speech’, Colin Firth, Natalie Portman, Betty White Get the Actor (Full List of WInners)

2011 Predictions: Immortality and the Fountain of Youth Found and Destroyed

1) Actually the basis for an immortality serum was discovered in 2010. The prediction is that the rich and powerful will destroy public knowledge about immortality and use it only on themselves. For those who have not heard, an experiment done with rats using a substance called telomerase actually had rats going backwards in age just like that Benjamin Button character. But don’t worry; they will manage to keep immortality from you. Even now they are cooking up stories about how everyone misunderstood what was discovered. And it won’t work in humans…yeah right….

2) A jurisdiction within the United States will impose Sharia law. A Christian will be convicted of blasphemy under that law and the Christian will be executed by decapitation.

3) In ten bankrupt nations the bankers will be tarred, feathered and run out of the countries. The tax protestor types will find an audience at last. They will tell people who were about to be ruined by creditors and thrown out of their houses that the bankers made up money out of thin air and then loaned to ordinary folks to keep them enslaved in debt through a combination of fractional reserve banking and quantitative easing.

4) Spy vs Spy.

First they blind.

Then they see.

Then they confuse.

A light bomb and a sound bomb will be developed. Initially they will be produced to wipe out the ability of any visual or audio surveillance by overwhelming sensors. The light bomb and sound bomb will be joined by an EMP device such as was depicted in “The Matrix” and “24” to disrupt and confuse all sensors. Each of these “coherent bombs” will be developed to go around corners, pass through cracks, and blanket and entire house. Put one bomb is put in the attic and another in the basement and you get full coverage. Qualities of wave weapons such as resonance, harmonics, and superposition will be used to allow the waves to penetrate the tiniest cracks and appear on the other side of solid walls or in case of sound to go through solid structures.

In the “seeing” phase of development scientists will develop electronic filters to use the three different kinds of bomb irradiation to see through walls and around corners. The will be able to hear and see conversations at great distances from the scene.

In the “confusion” phase scientists will use the three kinds of bombs to create ghosts in the machine. They will create people who don’t exist and conversations that never happened directly on and inside electronic recording and filtering devices. Eventually this kind of technology will make its way to the movies wherein characters and scenes will be created out of thin air.

Although these new technologies will be compared to lasers and masers they will actually be based on a kind of coherent noise and will be produced by devices engineered at the nanoscopic level.

2011: Year of the Metal Rabbit

2011 Prediction

2011 Forecasts and Predictions

The Shape of Things to Come

Tags:2011 Predictions: Immortality and the Fountain of Youth Found and Destroyed

2011 Storm Victims Need Your Help

When storms raced across his state and neighboring ones on Wednesday, my significant other was barely missed by an EF4 tornado that had already destroyed Tuscaloosa and other parts of Alabama, as it veered its way just slightly north of him and moved on to Cartersville, GA, only 20 minutes from him. He said later this morning, “Baby, I am lucky.”

Today he decided to repay that favor to the powers that be by helping those around him. He took three hours or so out of his time to go through closets, basement corners, cabinets, and drawers to assess what it is that he had in his house that he really didn’t need. He came up with an entire truckload of items including clothing, jackets, food, books, and even a grill. He then got it to a place to make sure that all of it reached those that DO need it.

We all need to remember that this could happen to any one of us at any time. We never know when disaster can strike. The number of tornadoes this month in the United States has more than tripled compared to last year’s, with 444 confirmed tornadoes for April of 2011, compared to 139 for April of 2010. 4 of these have been EF4 level tornadoes. To quote the movie Twister, a storm that powerful “would be like the finger of God”…

Now is the time for us to pull together as a nation and help those that are in need. It could be us going through the pile of rubble next week, next year, or even tomorrow. U.S. mobile phone users can text REDCROSS to 90999 to add $10 automatically to your phone bill. Check the links and numbers below to find the best way you can to help.

Monetary donations can be made to the United Way (770-386-1677)



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2011 Spring Trends for Women

There’s nothing quite like a night on the town to make a woman feel good, but we women don’t want to go out unless we have just the right clothes to wear! Before buying our new spring duds we ask ourselves a million questions. Should we throw out the liquid tights? Is the bandage dress back? What is Beyonce wearing? Well this year I’m going to give you a rundown of what I believe will be the hottest trends of spring 2011 for the woman on the move!

Petite Sophisticate

Sequined, ruffled, sheer, and smocked, 2011’s spring clothing is all about those who enjoy being a girl! Black is back and mini is in. Unless you’re on your way to the office leave that below the knee skirt at home! From Diane Von Furstenberg to DKNY the romper ripped the runway for spring and it is sexier than ever! It comes in a variety of fits from painted on to loose and flowing but most of all it comes short. For the ultimate in sophistication you’ll need blouses in a many different materials and styles, petite shorts and skirts, and a few basic blazers.

Belt It Out

Belts are still a fabulous option for the women who want to accentuate their waist, but buying one to match every outfit can be quite a pain. In previous years women have often had to purchase large belts to cinch an outfit, leaving us with a closet full of those big bulky accessories. This year’s belt is long and sleek and some of them are even built in! From Stella McCartney’s colorful blouses to the trends at H&M; the tie waist has made its presence known this year. Hitting right at the natural waistline, the tie waist comes in both shirts and pants. It may be presented as anything from a small hidden drawstring that meets in a bow, to a modest band of satin, or a glitzy sequined sash.

So Many Minis

The mini skirt, not to be confused with the micro-mini, can be found in many shapes and shades this year. Get yourself a mini covered in something metallic for a night sure to catch a spark or opt for a colorful tiered mini for a good girl gone bad look.

If you want to follow the trend without all the girly fuss, it’s time for you to become a rock star. Throw on a hot black outfit and don as many sequins as you dare and if you must wear a jean, be straight about it!

Tags:2011 Spring Trends for Women

2011 Super Bowl Commercials Review

I will be reviewing 5 commercials aired in 2011 during the Super Bowl. These ads are very, very expensive, some as much as $3 million and should be extraordinary, but some aren’t even memorable. I’ll point out the ones I think should be applauded and the ones that should not even be on the air. I would like to point out that this is my opinion only as an amatuer reviewer.

Who do you think is the intended audience? Does the ad seem to adhere to basic ethical standards of persuasion in terms of forthrightness, completeness and honesty? Or does it use manipulation? Do the visual message and the nonverbal codes match the verbal message? What is the goal of the advertisement? Is it successful? What are the strengths of the advertisement? What are the weaknesses?Did this ad work for you? Why/ why not?

As an amateur reviewer, I will take some of the above questions from Kaplan University’s Communications class CM115-01C: Communicating in the 21st Century.

Best Buy Commercial

The first commercial up for my personal review is from Best Buy. They have a “Buy Back” program that lets you trade in whatever you bought when technology advances. I decided to use a recent Super Bowl commercial that I got from this web site:

I think they would be targeting anyone that knows how frustrating it is when you purchase any kind of technical device and a month later, it is outdated because of how fast technology is moving. I do not see any kind of manipulation used in this advertisement. Instead, it uses humor, which is very appealing. It seems to be forthright with what it claims to do, but then again, I have never spoken to anyone that has used this service either. However, just from the commercial, it feels like it is trustworthy. The verbal message is brief and to-the-point and coincides with the type of comedy that is being shown. The goal is to sell their products NOW, but later you will get something in return if you need it. That sounds like a win-win situation to me. The strengths are the use of humor and using well-known celebrities that play well together, such as Ozzy and Justin. It is hilarious and most people get it so I think this ad is a success. The only weakness I found was that maybe they should have elaborated on the policy itself, like maybe say what product they will exchange, because there always seems to be a catch to things that are too good to be true, so I would suggest that everyone read the fine print first. The ad definitely worked for me. If I were in the market to purchase a new computer at that time, then I would have to put that store on my list of stores to research for the best possible buy. It is always nice to know that when you buy something like a new Iphone, that when it goes from 4G to five the very next week, that you will not have to buy a new one right away. Using Ozzy Osbourne and Justin Bieber together would not be something you normally think would work, even though they are in the same business. Sometimes being in the same era just works better. But I would definitely remember the ad if I was in the market for it. I thought it was well done.

Bridgestone Tires Commercial

My second choice for my review is an ad from Bridgestone. The main things they promote are their brand of high-performance tires, claiming that their brand is now the official brand of the NFL. Yes, you guessed it; this ad also was one of the recent Super Bowl commercials that I found on the internet at I viewed two of Bridgestone’s ads that were very similar in their message, just different scenarios. They are:

The intended audience is anyone that owns a vehicle that requires tires. The fact that the NFL now uses them definitely is a plus for this company. I do not see manipulation in this ad at all. It seems to be as honest as they can get to convince people to buy their product. I feel that their visual message does exactly what the verbal message portrays, that their tires are great, especially in an extreme situation. Using humor and different scenarios like these just makes it work in getting the message across, in which case I feel they did successfully. The strengths are again, the use of humor, and the creative stories they tell. Both of these scenarios are not real, everyone knows that, but as extreme as they are, their tires can get you out of harm’s way, by stopping fast, just like if you were in a real-life situation like a storm. That is the first thing that entered my mind after watching both of them. I loved both of these ads, think they were creative and the message came across loud, and clear. I cannot find a weakness there. The ads definitely work for me. I will look into it next time I need to buy tires. If the NFL likes them, then why wouldn’t I?

Sketcher’s Commercial

My third choice of advertisement is from Sketcher’s and the products they are selling are exercise shoes. I found this on the same site with the other recent Super Bowl ads, on the web site under popular ads in 2011.

In this case, they are trying to target the audience that wants to get in shape, health wise, but want to do it the easy way. That is why I was interested in the product to begin with. We all know that it takes work to do it the right way, but still people try things that claim to do the same thing, but easier. I did some research and although it is not proven that they do not do what they say, it is also not a proven fact that they do what they say. Being of sound mind and body, I choose to believe that they are not being totally honest with the public. That they are using manipulation by using a well-known athlete as their spokesperson to sell their shoes. If people want to believe the shoes are keeping them in better shape than other shoes, when it is the walking that is keeping them in shape, then they will believe anything. The visual message is a person walking around in ugly shoes, which does do what the verbal message says they do, even if I feel that they are not honest about what they are trying to sell. Since Sketcher’s is able to afford an advertisement like this and are featured under a best ads category, apparently a lot of us have chosen to believe this advertisement and have made it a success. People are buying them, but the reviews I have read are mixed, so maybe more time is needed for Sketcher’s Shape-Ups. The strengths of this advertisement are using Joe Montana to be the spokesperson. In a similar ad, they used Kim Kardashian and she will also sell shoes for no other apparent good reason other than the fact that she is Kim Kardashian. At least, Joe Montana has done something that makes him more believable, but I have never seen him in those shoes in any picture I have ever seen. I have personal knowledge because my brother does his landscaping in the San Francisco area and when I saw that ad, I specifically asked him if he has ever witnessed Mr. Montana wearing those shoes, and he said he has not. I realize that is hearsay, but I believe him. The weakness of this ad is they should maybe have had a real podiatrist as a spokesperson instead of Kim Kardashian, although the doctor probably would not sell shoes, which is twisted in the way people think. As you are well aware, this ad did not work for me. For one thing, I don’t like the way the shoes look, I think you would need to learn how to walk in them and they would cause more harm than good and I feel they are using famous people instead of truth to sell their product. The problem is that we are making them rich, until the lawsuits start building up. Commercial

This advertisement is from, a web site geared toward employment opportunities, help with resumes and cover letters, etc. I found it on, as well at:

I used in the past for employment purposes in the past. Employers wanting to post jobs, people looking for work and people wanting help with their resumes are the target audience for this ad, but you would not know it by watching this ad If I had not heard of them before, I don’t think I would have know what this ad is about. I do not feel they were dishonest because the message just says how it is in today’s world, that people may feel stuck between a rock and a hard place sometimes. We all agree with that statement. So visit For what reason? They should have been more complete with their message. No, the visual message and the verbal message do not seem to correlate. It was actually misleading and a bit insulting, to be honest. Not that I took it personal to be made a monkey out of. I understood blocking in the car was the “between a rock and a hard place”, but what do the chimps have to do with looking for a job and boxing him in? If the goal of this advertisement was to entice people to visit their web site, I do not think it was successful. If I already were not active on their site, I certainly would not be by watching this advertisement. The strengths of this ad was trying to use humor, which is always a plus when trying to get people to listen. The weakness of this ad was that the humor was not used correctly to hold people’s attention. Nobody wants to guess what an ad says. We want to know what they say so we can go try it. As you can tell, this ad did not work for me. I love how humor works in a successful ad, like the ones I have reviewed above, but when it is used wrong, it is just not funny to anyone.

E-Trade Financial Commercial

Finally, the last ad up for review is from E-Trade Financials, an online investment and stock option and trading company. I found two ads with similar messages at also:

The audience is for people interested in financial services, like the ones I have mentioned. However, it caught my attention and I am not even interested in that kind of service. Not yet anyway. Maybe that is manipulative in a sense, by getting someone’s attention using humor and babies, then raining on your parade when stock options are mentioned. However, if I were interested in this kind of service, this would definitely be the one I would remember. Verbal and non-verbal messages worked, as well as, how funny the visuals were while talking investments. An older man resembling a banker would not have done the same thing for me. The goal is to get people to hear what they were advertising and they certainly were able to do that. It gave people the choice after that. That seems to be what an ad should do. Strengths were using humor and babies in a funny scenario and I saw no weakness in using that to get people’s attention. The ad worked for me. I will use them when I win my state lottery.

References (2011), a web site, retrieved 6-21-2011

Tags:2011 Super Bowl Commercials Review

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